My brother Reg and I have been having a bunch of discussions lately about the demise of radio and the why of it.
My theory is that the only thing clusters created was a Cluster Fuck.

Even though the FCC bought into the rhetoric that an owner owning a bunch of stations in a market would be a good thing because they’d be able to experiment with new and unique formats, I, for one, didn’t believe it, and of course, it never happened.  

Back in the day, when most radio stations were making pretty good money, there was usually one or two great stations in every market that were making great money.
And at each of those great radio stations, there was usually a person who was responsible for its greatness.

However, now that we have clusters, the greatness has disappeared, as have the people who made those radio stations great.
Radio today has no enemy, no one to destroy cuz the enemy is right down the hall, and you’re not allowed to hurt him.

Anyway, my retired brother, who is tinkering with and learning about video production, created this video that includes a 3-step solution to radio’s woes.

Radio Geo’s Media Blog is a politically incorrect inside look at Radio, TV, Music, Movies, Books, Social Media, Politics, Religion, and Life, primarily written with men in mind.
For a peek at upcoming blogs or to see some you may have missed, go to GeorgeJohns.com.
On Twitter @GeoOfTheRadio.
Sharing and commenting is appreciated.
If you’d like to subscribe, email your address to radiogeo@gmail.com.

Radio Geo’s Media Blog is a politically incorrect inside look at Radio, TV, Music, Movies, Books, Social Media, Politics, Religion, and Life, primarily written with men in mind.
For a peek at upcoming blogs or to see some you may have missed, go to GeorgeJohns.com.
On Twitter @GeoOfTheRadio.
Sharing and commenting is appreciated.
If you’d like to subscribe, email your address to radiogeo@gmail.com.

Radio Geo’s Media Blog is a politically incorrect inside look at Radio, TV, Music, Movies, Books, Social Media, Politics, Religion, and Life, primarily written with men in mind.
For a peek at upcoming blogs or to see some you may have missed, go to GeorgeJohns.com.
On Twitter @GeoOfTheRadio.
Sharing and commenting is appreciated.
If you’d like to subscribe, email your address to radiogeo@gmail.com.

Quite ​a few years ago, now my brother Reg and I, along with financial guy Bill Yde, became partners in a company called Fairwest.
Fairwest, which had offices in Dallas, Indianapolis, and La Jolla, syndicated several radio formats, including Class FM, Continuous Country, and Music of Your Life.

Things were going so well back then that when Bill propped me up in front of some money guys in Indianapolis, we managed to raise enough cash to buy a couple of radio stations.

Unfortunately, because we only owned 49% of the stock and even though things were going very well, they quickly began to go south. 
Our only way out of the deal was to sell the radio stations.

Shortly after that, we all decided to go our separate ways.
Brother Reg created a company called M2O that used databases to target those who like to participate in surveys. He called it the rewards program, and it went worldwide.

Bill Yde started a company called Global Traffic, which was aptly named because it also went global,
Me? I went back to consulting and coaching some of the better air talent into the Hall of Fame.

So here’s my dilemma: In 1972, I created the first-ever Adult Contemporary Music Format, which became so popular that it, too, went around the world.
Unfortunately, only my partners, Bill and Reg, got rich, and I didn’t. What’s wrong with this picture? 🙁 

COMMENTS

Bruce Walker: Glad to hear that your pain has subsided. Laurie is in rough shape right now, but we are hoping it will clear up two operations later. (Stabbing Me)
Geo: My pain level used to be an 8/9, Bruce, now it’s a 4/5, so we’ve got some work ahead of us. My best to Laurie.

Hugh Whaley: Geo, the comment by the KOGO rep firm president surprised me. When I was living in San Diego in the mid-to-late 70s, KOGO was my “go to” radio station. It had Ernie Myers mornings, Bill Moffitt middays and Ken Copper PM drive. Plus Padres games (maybe the Chargers too; I can’t recall). KGB and KCBQ probably beat them in the ratings for 18+, but KOGO was quite a popular station as I recall. I don’t know what happened after I left in late 1977. Was the rep firm you met with the same rep firm KOGO had in the mid-to-late 70s? (Big Tits)
Geo: When I got there in ’81, Hugh, the stuff you listened to was long gone; all they had left was a great signal.

Wendy Holmes: Good to know that you’re feeling better, Geo, and great to know that you’re such a brave soul!! (Stabbing Me)
Geo: Thank you, Wendy; however, I didn’t feel like a brave soul; I was terrified.

Radio Geo’s Media Blog is a politically incorrect inside look at Radio, TV, Music, Movies, Books, Social Media, Politics, Religion, and Life, primarily written with men in mind.
For a peek at upcoming blogs or to see some you may have missed, go to GeorgeJohns.com.
On Twitter @GeoOfTheRadio.
Sharing and commenting is appreciated.
If you’d like to subscribe, email your address to radiogeo@gmail.com.