RADIO GEO’S LIFE-LINERS
Taking too long to decide what you’re gonna do with your life may result in it being over before you begin. Being told, “You can’t have that, ” only made me go after it even harder. Does anybody ever like what they see in the mirror? Contrary to what you see on TV and in the movies, most folks marry within their race. The best thing about fear is it keeps you vigilant. Nothing is nearly as good or bad as it seems. Becoming a parent is the most joyous moment you’ll ever experience. Unfortunately, though, it’s followed by a lifetime of worry. I was schooled at TCI but educated at Pete’s Poolroom. Most men will back down if their wives are threatened. How many women do you suppose would do the same? Younger wives are wonderful, except for the fact that they’re still working on the future while you’re already living yours. Women aren’t that innocent; they know what we want. Great morning men/women talk about how great the City they live in is, and the people of that city tell their friends how great she/he is. As much as I like to drive, I must admit, there’s nothing better than having your own driver. Here’s what women don’t understand, there is no way they get to share in the upside if they don’t also share in the downside. I know a few guys that have their own private jets, but I only know one guy who has his own private train. Most things are rarely as permanent as they appear to be.
Jerry Bobo: George, during those long sessions one year, Jim gave me a plaque with our annual billing goal on it, which looked like an unreachable amount for KVIL, and told me to hang it on my office wall as a daily reminder. Like the sometimes cocky SOB that I am, in October of the next year, I got a nail, scratched a big CHECK mark on it, and sent it back with a note that said, “DONE; what’s next?” That was the last time he gave me a plaque. One of my goals was to charge and get the highest price per spot in America. What I wanted the KVIL clients to understand is that KVIL wasn’t just another radio station. It was a special breed and the best in all of radio broadcasting so they had to pay more for being with the best. In fact, I wouldn’t allow clients to buy just the Ron Chapman show; they had to purchase other dayparts as well. Ron did not voice spots except for one “Grandfathered” auto dealer. His endorsement was strictly for KVIL and our audience. It pissed a lot of clients off, but they soon got over it once their store traffic increased. Several months before it came time each year to raise the advertising rates, I would annouce to the sales staff that I was raising the rates much higher than I would actually but I would always raise them a little over half of what I had announced. So AE’s had the clients thinking a big increase in the spot rate was coming, and when it was much less than expected, everyone accepted the new higher price with ease. We were billing over $2 M a month back in the 1980s; that’s why Richard M gave me a new Mercedes one year. Boy, those were the good old days of radio. (Fairbanks Management)
Geo: Jerry, you gave me my consulting career. When you hit your first million-dollar month, my phone started ringing off the wall. I had two choices answer their questions or sell them the answers. I chose “Faster Cars, Older Whiskey, Younger Women, and Mo’ Money.”What a ride, love ya, man!”
Bruce Munson: If I ain’t teasin’ ya, I ain’t lovin’ ya!” George, your line is remarkably similar to what my dad used to say to his grandkids! Like you, he loved to tell stories. Another of his favorite lines was, “Now, if you’ve already heard this…don’t stop me because I want to tell it again.” (Fairbanks management)Radio
Geo: I completely understand what he was talkin’ about, Bruce.
Bruce Devine: Geo. Roger Klein says that when you were at CFRA: ‘You took Ken ‘The General’ Grant’s uniform Away’ ?:) (Character!)
Radio Geo: I wish that were true, Bruce:-)
Jack Schell: Mighty interesting words and picture on your blog this morning…even with the horizontal squish of that picture that takes 40-50 ponds off of each participant…some of them, on the way to looking just a bit like Beldar, The Conehead.The text of it all had me thinking about how, when there was a need at KVIL, Ron assigned me the jobs of DJ, Chief Engineer, Program Director and Promotion Director, now and then, along the way between 1967 and 1993…plus, taking on his show (commuting from Gun Barrel City each morning to do it) in the very early 2000s when he went on vacation. As a result, I have an odd collection of anecdotes…some happy, some not. Oh brother, DO I! Anyway, Ron wrote a lot of thank you notes, which I still have…I collect stuff. Among them, a small Post-It Note, from him, from among the batch, has been attached to my bathroom mirror for many years, so as to see it at least at the beginning of each day (when home). It isn’t really negative (although a first impression might make one think so). It simply says, “Remember, Jack, no one cares…except for a precious few”. It was intended, not as a reason to become depressed and give up…but to be careful, diligent and undeterred…kinda like those signs along the highway that say, “Bridge freezes before road” Like, no prob, just watch your step. I thanked him often. This rare note to your blog is NOT meant to spill the story of my life in radio, but simply to help you bring that picture of the Fairbanks crew back to reality…it is not all that difficult with today’s digital gadgetry. In the meantime, I find it difficult to fully express how glad I am that we had that little get-together in Dallas (2019?) with Ron, you, Bill G., Becky, Xrey, sales folks, and many more.I know, I know…”Blah, blah, blah – where’s that fixed picture, Jack?” Alrighty (and have a super 2023, George)! Also, you’re welcome. (Fairbanks Management)
Radio Geo: As usual, Jack, I have trouble staying with you, but I think I got this one. You and all the crew a KVIL did a spectacular job and should be very proud of yourselves. Thanks for the fixed picture; it now adorns the Blog.
Wendy Holmes: Looks like you had a very successful radio career, George; congratulations! I met Beau and Tom at the radio station on the Pembina highway. An optometrist office that I worked at was in that building, and they were our customers. Tom was pretty quiet, but Beau was quite contagious. Did you ever meet Howard Kroeger? (Character!)
Geo: Thanks for the read, Wendy. Yep, radio’s been very good to me, and no, I’ve never met Howard Kroeger.