My brother Reg and I have been having a bunch of discussions lately about the demise of radio and the why of it.
My theory is that the only thing clusters created was a Cluster Fuck.
Even though the FCC bought into the rhetoric that an owner owning a bunch of stations in a market would be a good thing because they’d be able to experiment with new and unique formats, I, for one, didn’t believe it, and of course, it never happened.
Back in the day, when most radio stations were making pretty good money, there was usually one or two great stations in every market that were making great money.
And at each of those great radio stations, there was usually a person who was responsible for its greatness.
However, now that we have clusters, the greatness has disappeared, as have the people who made those radio stations great.
Radio today has no enemy, no one to destroy cuz the enemy is right down the hall, and you’re not allowed to hurt him.
Anyway, my retired brother, who is tinkering with and learning about video production, created this video that includes a 3-step solution to radio’s woes.
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