Owners and businessmen say many things that really irk me, like, “I’m going to have to let you go, but it’s not personal; it’s business.” What the fuck is not personal about being fired?
I think some of these guys make this shit up so some disgruntled employee doesn’t hit them on the way out.
Thankfully, though, all businessmen and owners are not created equal, and one of the good ones lives in Santa Rosa, California.
His name is Gordon Zlot, and he deservedly is about to be inducted into the Bay Area Radio Hall Of Fame.
(Gordon pictured on top)
Gordon, when he was just a young engineer, built his own FM Station in Santa Rosa, California, and launched it 50 years ago.
KZST not only became successful quickly, but to this day, it’s still #1 in Sonoma County.
Since launching KZST, Gordon has added four more stations to his roster.
I didn’t know Gordon back in ’71 because I was still in Canada working for Ted Rogers, who once told me, “For someone to become even more successful than they already are, sometimes they have to leave behind those who helped make them successful.”
Gordon Zlot totally disagrees with Ted’s philosophy, in fact, believes the exact opposite.
Gordon believes that you always stick with the ones that brung ya, which he has done year after year after year.
Over 30 years ago, Gordon and his crew, GM Tom Skinner and PD/ Morning Man Brent Farris visited me in Coronado, hoping that we could come up with a way for us to all work together.
I’m proud to say that we did and we still do, and in fact, whenever I visit Santa Rosa, it feels like I’m going home.
I’ve worked with many radio companies over the years, but I assure you that very few are run like Gordon’s.
How foreign does this sound? He pays his people well; they have the finest equipment available, and they do it out of a super modern facility. They also have profit sharing, a good health plan, and a super pension plan.
Gordon has had many opportunities to sell his stations for a huge profit, but I would venture a guess that he didn’t do it because of his staff.
He didn’t believe that the people who were pursuing his radio stations would take care of them as well as he had.
Even though Gordon runs his stations pretty fat, Gordon still manages to have two beautiful homes.
One of them is in Santa Rosa, and the other, which he travels to in his own jet, is in Palm Springs.
Knowing Gordon as I do, radio is not just a business; to him, it’s very personal!
Here’s to the newest member of the Bay Area’s Broadcasters Hall Of Fame, Gordon Zlot.
(As George Harrison once sang, “All Things Must Pass,” and so it has come to be.
Recently, Gordon decided to hang it up, so on 12/01/22, he sold KZST to ASMG.
ASMG is a local broadcasting company owned by Lawrence Amaturo, whom I’m happy to say, I’ve known for over twenty years.
I’m very proud of the things Gordon, Tom, and Brent have accomplished in Sonoma County over the years, and I am very happy to announce that Lawrence, Michael, and Jim want me to continue contributing.
RADIO GEO’S LIFE-LINERS.
Sometimes, when you hold out for the best, that’s exactly what you get.
My writing goal is to simply write something profound. So far, all that’s shown up is the simple part.
According to publisher Jerry Del Colliano, the time to stop chasing your dream is never.
Movie star Sophia Loren says that sex appeal is 50% about what you have and 50% about what others think you have.
Radio guy Brent Farris claims that Lions don’t lose a lot of sleep worrying about the opinions of the Sheep.
My daughter Cami signs, so I excitedly told her that a deaf school coach invented the huddle used in football today because he wanted to hide the signing from the opposing teams. She said, “I know Daddy, and I also know that the coach’s name was Mr. Huddle.
It’s never been about the money; it’s always been about the product. If it was about the money, who could be more focused on that than today’s radio leaders? Hey, they can’t even pay the rent.
Unfortunately, the only radio promotions that work are the ones the air talent loves.
No matter what Nielsen’s PPM device says, mornings are still the most listened-to radio daypart.
Women lose most of their power when we no longer desire them. Men lose theirs when they run out of money.
If you want to appeal to 30-something women, you have to look and act like you’d make a wonderful Daddy. However, I’d advise you to make sure you wear a condom; women in their thirties tend to forget about birth control.
HBO’s “Game Of Thrones” has sex, violence, nudity, booze, adult situations, adult talk, great actors, and great scripts. It’s gotta be the perfect series; what the hell else could you possibly want?
Is the reason Bernie Madoff is one of the very few guys from Wall Street who are in jail because he stole from the 1%ers instead of the 99%ers like the rest of them do?
It takes a lot of courage for a person to apologize.
The closer you are to death, the more alive you feel.
I’m always hearing that Social Security is about to run out, but never Welfare.
Don’t you just hate when you realize that you’re wrong in the middle of a very intense argument?
How come Asians never whine about their life or demand special privileges? What the hell’s the matter with them? Don’t they realize that they live in America?
My Father always advised me to stay away from the bad girls which made no sense. Unfortunately, I now understand.
Speaking of bad girls, is there anything more powerful than one that’s beautiful walking into the room?
If you’ve ever wondered whether or not you’re crazy, you’re not. Crazy people never have crazy thoughts about that kinda stuff.
Geo’s Media Blog is an inside look at Radio, Music, Movies, Books, Social Media, Politics, and Life. For a peek at upcoming Blogs or to see some you may have missed, go to GeorgeJohns.com.
On Twitter @GeoOfTheRadio. Sharing and commenting is encouraged and appreciated.