Geo’s Media Blog (Principle Of Influence) New 5/03/21

Download PDF

The other day I was on the phone with my old pal, Bob Christy who is shown above with me, doing what we did best.
We were reminiscing about our days at Fairbanks broadcasting where not only were we old school, but we must have been ancient school too because we were using some philosophies that were well over a thousand years old.

One of the philosophies we used quite often was Plato’s “Principal of Influence.” Plato claimed that the only way to deal with an angry mob was to find their leader and then convince whomever it was to calm them down. It was your only shot at surviving.
A long time ago, I discovered that people with influence don’t participate in any kind of research; they’re too busy running the world. The only people who do get involved in research are the passive types, and all you get from them are the safe answers.

Unfortunately, if you ever want to launch anything new, like new movies, bars, restaurants, stylish clothing, or a new format, you’ll need to get to the Alpha types.The Alphas or as they’re better known, type ‘A’s, are born leaders, and the passive people look to them to sample all the new stuff that’s out there and then advise them which of it they should consider.
They want to know what to wear, what beers to drink, what bars or restaurants to frequent, and what new jargon they should be dropping into their conversations, along with what words they should stop saying. Fairbanks, of course, loaded up our morning shows with type ‘A’s.

As I said, the ‘A’ types don’t participate in research so if you can figure out another way to get to them, you’ll be golden.
Hey, it’s like what the LA Times wrote about my old friend, Charlie Minor, “If you want your Hollywood party to be a success, just get Charlie Minor to show up. Charlie travels with an entourage so large that your little party will turn into the party of the year.”Anyway, Bob and I were discussing all the people we knew who had influence and it reminded us of the old, Jack McCoy in Chicago story. (Jack and me above)

Jack was invited by the board of directors of WGN radio in Chicago to make a presentation. What they wanted was for him to present a plan to them and their senior management, that would show them, how to make their already big ratings bigger without hurting their image
Jack, who was heavily into rating research at the time and had done his homework, said, “You can absolutely increase your ratings without hurting your ratings. Oh and here’s the best part, it won’t cost you a cent to do it.”

“How do we do that they all chorused?” “It’s very simple,” Jack replied, “You have a whole bunch of folks who only listen to your morning show, so all you have to do is to get your morning man to start suggesting that they may want to tune into your afternoon guy.
It’s pretty obvious that he has a lot of influence with his listeners so will probably do whatever he wants them to do.”

“Oh,” they responded, “Wally (Phillips) would never do that; he doesn’t like the afternoon guy.” Undaunted, Jack pushed on and said, “Well, this isn’t nearly as good, but you could produce some great promos that talk about how good the afternoon show is and play them during the morning show.”
“That won’t work either,” they said, as they shook their heads in dismay, “Wally won’t play them!”

GEO’S LIFE-LINERS

When money enters the game, compromise is sure to follow.

I can hardly wait to hear how my Canadian countrymen have figured out how Trump is responsible for their latest dilemmas.

Women have a plan; men just fall in love.

Speaking of love, if you marry for any other reason, you’ve just entered a life of hell.

The more freedom you have, the less safe you are

Holding onto what you have keeps you from having what you want.

I worked with a lot of great talent over the years and had no idea what their political persuasions were. I was much happier then.

Sometimes the squeaky wheel doesn’t get greased, it gets changed.

Had they shot chicken little instead of listening to him running around shouting, “The sky is falling, the sky is falling,” the world would be a happier place.

We should celebrate our failures for two reasons, one because they taught us something, and two because we can have a lot more celebration parties.

COMMENTS

Bob DeCarlo: You sent me from San Diego to Dallas to listen to Ron for a few days. That was the beginning of my doctorate education in George Johns Radio 101, and man did it pay off. I can’t thank you enough for all you and Ron Chapman helped me accomplish. If he’s doing mornings in heaven, I want middays. (Ron Chapman)
Geo: I believe that when you got back from Dallas we only discussed the philosophy of Ron’s show, but hey as you figured out, that’s all you needed. As for mid-days we’re gonna have to run short shifts ’cause I gotta get Gardner in there too. You guys didn’t think you were gonna do this without me did ya

Doug Herman: When I get there, I’m signing up to be Ron’s news guy.
Geo: As you should Doug, and Jack, and I will be standing by to comfort you when Ron yells at you, and he will.

Ken Barnett: Nicely said, George.
You and Ron created Radio Greatness, the likes of which, will never be equaled. (Ron Chapman)
Geo: And you were in the middle of it all, Ken, so you would know, and I also believe that you’d know it if you ever heard that magic again, but I don’t believe you will.

John King: It was my privilege and pleasure to represent KVIL in FCC matters under Fairbanks’ ownership. Here is a story I am fond of telling and bears repeating in honor of Ron Chapman’s legacy:
I was a young associate in the boutique communications law firm that represented Fairbanks Broadcasting, which was earning runaway ratings with Ron Chapman in the mornings on KVIL-FM in Dallas. One morning Ron called to ask what he should do about a contest. It seems he offered a sports car (a 240Z for those who can remember that model) to the person who called within ten minutes after their name was announced on the air. The caller that morning was the wife of the contestant. She said her husband was a serviceman on the flight line and could not call in, so she was calling for him. Ron asked me, ‘Should I give her/him the car?’ I advised that the FCC’s contest rule requires stations to conduct contests as announced. If the station’s rules required the person whose name was announced to call and did not say that someone else could, then the station could be held in violation if it gave the car to the contestant’s wife. Chapman plied his unequaled skills as a master of public relations – he went on the air and related the whole story to his audience, asking them what they thought he should do. He wound up giving away two cars – one to the serviceman’s wife, and another one as a nod to the FCC contest rule. (Ron Chapman)
Geo: As you may remember, John, our relationship began shortly after blowing up at Mr. Fairbanks. (My one and only time. Whew! Anyway, whenever I created something new, I was ordered to run it by the head of your firm and each time I did, he would tell me no.
After about the fifth no, (Hilliard was out of town) I stormed into Mr. Fairbank’s office and yelled, “I DIDN’T MOVE TO AMERICA JUST TO HAVE SOME FUCKING LAWYER SAY NO TO MY BEST STUFF. STUFF THAT I BELIEVE WILL INCREASE OUR RATINGS AND REVENUE, I NEED SOME YESES.” And with that, I stormed out.
The next day, I received a call from you, and after you introduced yourself you said, “I’ve been ordered to figure out how to say yes to you.” John, thank you for your friendship over the years, but mostly, thank you for keeping us on the air, and me out of jail.

Debra Martin: George
So sorry to hear this news. I know the two of you were very close. May he Rest In Peace.
My thoughts and prayers are with you and his family.
Geo: Thank you so much, Debbie, I miss you.

Tim Moore: I was 27 when legendary TM Productions & Programming asked that I consider becoming their VP of Sales! I worshiped (and used) TM’s commercial campaigns and had used their station jingles.
They tracked me down in Michigan! So knowing what this meant for my career, I took the job and moved to Dallas where I had never visited (nor had wanted to)

The radio buzz was all “KVIL” with its incredible staff captained by Ron Chapman.
As a northern Radio snob I thought I had heard “great radio” but quickly realized while I had come from “good” radio, KVIL was on a different plane.

Eventually, I met Ron and several other staffers; a rare collection of class and talent! George Johns’ fingerprints were on the Fairbanks chain and clearly a major part of the “K-Vill” architecture.
I’m thankful beyond words for those sun-and-honey days in Dallas as they became the conceptual foundation for the stations we later built in Michigan and Florida!

Today they remain an influence on station-craft in our consultancy.
There will never be another Ron Chapman (or another KVIL). (Ron Chapman)
Geo: Tim as we’ve discussed, a lot of Ron’s stuff was very simple but a lot of radio guys didn’t “get it,” they were too busy peering into the mystic.

Bill Gardner: Well written, as always, George. A wonderful concise summary of almost fifty years of a great radio partnership with you and Ron. May I add the few things you left out?#1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1,1. (Ron Chapman)

Tom Hoyt: Well said, George. Your loyalty to friends is a great part of who you are. Ron was a giant in Dallas but you held the bean pole for him. (Ron Chapman)

Cat Simon: So Blessed to have been part of such a small part of it all. To witness the magic was amazing.
Things we will never see again; The Beatles, Elvis, nor Ron Chapman. (Ron Chapman)
RIP:
Geo: True Dat, Cat!

Jed Duvall: There were a couple of occasions in the late 1970s and in the 1980s, where Ron caught wind of something we were doing at WIBC, called through Chuck Rhodes and then Michael Rey (X-Rey), and I did not call back on Ron’s timetable. Both times, I got a call from Ron, chewing me out for the lack of a timely response. Another example of “Excelsior, You Fathead !”, but that’s why Ron was great. His drive was unparalleled!
Geo: He was all about attention to detail, Jed.

Dave Charles:Ron Chapman left a huge creative RADIO footprint in our heads and hearts.
I got into the radio business because of talents like this. I never measured up on air but I tried my hardest to improve my engagement. Thanks for the memories, Radio George.
Geo: I have a ton of ’em, Dave.

Geo’s Media Blog is an inside look at Radio, Music, Movies, and Life. For a sneak peek at some upcoming Blogs or to see some that you may have missed, go to Geo’s Media Blog @ GeorgeJohns.com. On Twitter @GeoOfTheRadio. Sharing and commenting is appreciated.

 

 

 

 

 

 

Geo’s Media Blog.

Download PDF
When I turned 21 I voted for the New Democratic Party in Canada.
All I can figure is that they must have been offering up a bunch of free shit like Bernie Sanders does down here.
Back in Canada there are several political parties all running for office but the big three are, the Liberals (left), the NDP (far left), and the Conservatives (slightly left). 
Hell even the Communist party runs but nobody takes them seriously.
Around the same time as I began voting, I also began my radio career.
I was a part time board op at CKY in Winnipeg where my boss was Jimmy Darin (Hilliard), who was an American.
Jim, I think, must have been the black sheep of the family because except for him, all the rest were  were educators.
His Dad was a high school principal, his Mom a teacher, and his brother, a college professor.
The only thing they had in common was, they were all card carrying Democrats.
I wasn't at all politically hip so I didn't understand how it all worked. However, I was about to get my first lesson.
On this particular day I was in Jim's office when station's accountant came in and handed him his bonus cheque for the recent ratings.
How cool I thought until I noticed the look of disbelief that came over his face.
He'd just discovered that the government had taken most of his bonus for taxes.
The silence was deafening until Jim finally said, “Ahh, I now see where America's headed and I ain't going.”
He became a Republican forever at that very moment.
A few years later that memory of that day came crashing back to me big time.
I'd just left CFRA in Ottawa for CFTR in Toronto where they doubled my pay and was staring at my first paycheck.
Unfortunately, it was about the same take home pay that I made back in Ottawa, so it wasn't long before I said, “Hello America, how are Ya!”
GEO'S LIFE-LINERS
Royalty has never figured out how to handle an American Woman. Maybe Harry should have listened to the Guess Who before giving up being a prince. Wait till his kids find out.

Speaking of Royalty, is there any one more powerful than a beautiful woman? Just ask King David, former King Edward, former Prince Harry, and Sampson.

Few people realize that what really made the Beatles great was instead of celebrating that they'd just conquered America, they were back in the studio cutting a another great album.

We definitely live in a sexist society; women can sleep their way to the top but men cannot ask them to do so.

Who is more corrupt, a corrupt man, or his accountant?

Privacy is a thing of the past.

Growing up I don't think my father expected my brother and me to amount to much because because he had no idea how to handle our success.

If you know what has to be done, you can always hire the people who know how to do it.

Being good at being bad is not really a bad thing.

Forever is closer today than it was yesterday

The world becomes a better place when you become a better person.

Most obsticals can be overcome except for the imagined ones.

How come it's much easier to say fuck you than Thank you?

A perfectionist is a person who hides behind the impossible.

I don't know anybody who has some influence that's not doing well.

So the old adage, “Sticks and stones may break my bones but names will never hurt me,” was bogus  huh?

Why does the left always refer to Trump as being a Nazi, didn't the Nazis start out as socialists? Trump sure ain't. 

Our natural instinct is to always save the young which is why I don't understand why our leaders are all old rich folks.

What's meant to happen always does.

Whenever something bad ever happened to me, there was usually a woman or alcohol involved, sometimes both.

Having a (D) or (R) behind your name doesn't make you, “All Knowing.”

Perfection may be unattainable but it's still a worthy quest.

Nobody  wants to hear bad news

Having the ability to change your mind is a virtue.

I remember the days when there was no way you could by a radio station. Now, why would you want to?

Wow, that was quite a windfall Warren Buffet recieved when Biden shut down the pipe line, huh? Old debt?

Nobody respects that which they got for free.

I wonder how many fathers with daughters agree with Joe that guys who think they're girls, belong in female sports?

Beautiful women have a lot of power but not near as much as those who are loved.

Good ideas are usually not recognized instantly.

Whatever happened to that gay black actor who claimed that a bunch of white thugs beat him up? It came out later that he'd hired them to do so.

Life is a team sport, sometimes you win, sometimes you lose.

When you finally have enough, what then?If you love what you do, odds are you'll be successful. 

Being a Centrist I've noticed that Republicans seem to laugh much more than Democrats do.

Passing more laws about prejudice and racism only leads to more prejudice and racism. 

Your character is based more on how you handle situations that you don't know how to fix than when you do.

Every Democrat can tell you what the Republicans are up to as can the Republicans tell you about the Democrats. Unfortunately, they're both blinded by their blind faith.

Does anybody really believe that we live in a better world than our parents did or is it just different?

Sometimes elegance and functionality just don't go together.

Laws can't make winners out of losers.

Why do I claim to be a Centrist? It's because I am suspicious of all politicians, not just those with an (R) or a (D) behind their name. 

Why do so many women give up sailing and flying shortly after getting married?

To be rich in friends is worthy but having rich friends is even worthier. 

Clever and Smart ain't the same thing.

Nobody likes change so you might as well take advantage of it.
COMMENTS

Geo’s Media Blog (Where America’s Headed) New 5/17/21

Download PDF

I was living in Canada when I turned 21, and for some unknown reason I voted for the New Democratic Party.
All I can figure is that they must have been offering up a bunch of free shit like Bernie does down here.
Canada, unlike America, has a bunch of political parties trying to rule the country, but only three have a shot. The Liberals,(left) the NDP, (far left), and the Conservatives,(slightly left) hell, even the Communist Party is on the ballot, but nobody takes them seriously enough to vote for them.

About the same time that I began voting, I also began my radio career at CKY in Winnipeg, where my boss was an American named Jimmy Darin. (Hilliard)
Jim, (shown above with me today and some 55 years ago) I figure must have been the black sheep of his family because except for him, the rest were educators. His father was a high school principal, his mom a teacher, and his brother, a college professor. However, they did have one thing in common, they were all Democrats.

Not being politically hip at the time, I had no idea how everything worked, but I was about to get my first lesson.
On this particular day, I was in Jim’s office going over some stuff when the station’s accountant came in and handed him a cheque. The cheque was a bonus for the recent good ratings we’d recently received, and I was very happy for him until I noticed the look of disbelief on his face.

Jim had just discovered that the government had taken most of his bonus, and the silence was deafening. Finally, he said, “Ahh, I see where America’s headed, and I ain’t going.” He became a Republican at that very moment

A few years later, the memory of that day came crashing back when I too was staring at a cheque in disbelief.
Ted Rogers had recently lured me to CFTR in Toronto from CFRA in Ottawa by doubling my pay but Unfortunately, my first paycheck after taxes was about the same as Ottawa. My response was, “Hello America, how are Ya!”

GEO’S LIFE LINERS

Royalty has never figured out how to handle an American Woman. Maybe Harry should have listened to the Guess Who before giving up being a prince. Wait till his kids find out.

Speaking of Royalty, is there anything more powerful than a beautiful woman? Just ask King David, former King Edward, former Prince Harry, and Sampson.

Few people realize that what made the Beatles the best was, instead of taking some time off to celebrate their conquering America, they immediately went back into the studio to cut another album.

We definitely live in a sexist society; women can sleep their way to the top, but men cannot ask them to do so.

Who is more corrupt, a corrupt man, or his accountant?

Privacy is a thing of the past.

Growing up, I don’t think my father expected my brother or me to amount too much because he had no idea how to handle it when we became successful.

If you know what has to be done, you can always hire people who know how to do it.

Being good at being bad is not really a bad thing.

Forever is closer today than it was yesterday.

The world becomes a better place when you become a better person.

Most obstacles can be overcome except the ones you imagine.

How come it’s easier to say fuck you than thank you?

A perfectionist is a person who hides behind the impossible.

I don’t know anybody who has any influence that’s not doing well.

So the adage, “Sticks and stones may break my bones, but names will never hurt me,” was bogus, huh?

Why does the left always refer to Trump as being a Nazi? Didn’t the Nazis start as socialists? Trump sure ain’t.

What’s meant to happen always does.

Whenever something bad happened to me, there was usually a woman or alcohol involved, sometimes both.

Having a (D) or (R) behind your name doesn’t make you “All-Knowing.

Perfection may be unattainable, but it’s still a worthy quest.

Nobody wants to hear bad news.

Having the ability to change your mind is a virtue. I remember the days when there was no way you could buy a radio station. Now, why would you want to?

Wow, that was quite a windfall Warren Buffet received when Biden shut down the pipeline, huh? Old debt?

Nobody respects that which they got for free.

I wonder how many fathers with daughters agree with Joe that guys who think they’re girls belong in female sports?

Beautiful women have a lot of power but not near as much as those who are loved.

Good ideas are usually not recognized in the beginning.

Whatever happened to that gay black actor who claimed who hired a bunch of white thugs to beat him up?

Life is a team sport, so sometimes you win, sometimes you lose. When you finally have enough, what then?

If you love what you do, odds are you’ll be successful.

Being a Centrist, I’ve noticed that Republicans seem to laugh a lot more than the Democrats.

Passing more laws about prejudice and racism only leads to more prejudice and racism.

Your character is based more on handling situations that you don’t know how to fix than those you do.

Every Democrat can tell you what the Republicans are up to, as can the Republicans tell you about the Democrats. Unfortunately, they’re both blinded by faith.

Does anybody really believe that we live in a better world than our parents did?

Sometimes elegance and functionality don’t go together.

Laws can’t make winners out of losers.

Why do I claim to be a Centrist? It’s because I am suspicious of all politicians, not just those with an (R) or a (D) behind their name.

Why do so many women give up sailing and flying shortly after getting married?

To be rich in friends is worthy but having rich friends is even worthier.

Clever and Smart ain’t the same thing.

Nobody likes change, so you might as well be part of the few who take advantage of it.

Geo’s Media Blog is an inside look at Radio, Music, Movies, and Life. For a sneak peek at some upcoming Blogs or to see some that you may have missed, go to Geo’s Media Blog @ GeorgeJohns.com. On Twitter @GeoOfTheRadio. Sharing and commenting is appreciated.