Hey, radio, the advertising world wants more listeners, not more spots.
Is it the inventor or the implementor?
The Democrats and Republicans don’t agree on much, but here are a few things they absolutely agree on that most Americans do not: corporate funding, Lobbyists, tax loopholes, and War.
Hey, ladies, can you help me with this? Why are you not screaming your lungs out about the girly guys competing in female sports, and why are you not loudly objecting to the sexist and vulgar words used in Rap Records?
Only you get to decide your worth.
I still don’t have that “turn the other cheek” part down.
How many opinions does it take to make something public opinion?
Geo’s Life-Liners is a Monday through Friday politically incorrect look at Radio, TV, Music, Movies, Books, Social Media, Politics, Religion, and Life, primarily written with men in mind.
On Twitter @GeoOfTheRadio.
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Having worked for a legitimate political polling firm, fielding issue-oriented questionnaires by telephone to registered voters in states other than Indiana, most polling organizations require that 1.) You are a registered voter, 2.) That you are a resident in the household that was called, and, 3.) that you stay on the line and complete the survey. The questionnaires are quite detailed and require considerable time, usually 30-to-45-minutes on average. Most people won’t complete the survey, which is a shame as most hang up after 20-minutes or so, and it does tend to skew the surveys toward older voters. The ones who hang on to complete these types of surveys freely give their likes and dislikes about candidates, issues and political advertising. In 1990, 1991, 1992 and 1993, while I was trying to turnaround a small market Class A Indiana FM (I needed to supplement my low salary as I was going to buy it when I got the station profitable, which I did accomplish but did not buy, thankfully.), I took a part-time job with The Clinton Group (not affiliated with Bill or Hillary Clinton) of Washington, D.C. Their work helped shape a couple of successful, non-incumbent Senatorial campaigns, which resulted in two new Senators in states where they were not expected to win.
Nick Alexander: Inventor or implementor: in the case of Johns and Chapman, I would say both!(3/26/24
Geo: Thank you, Nick, but what’s even more important is when you add the talented KVIL staff to Chapman and Johns, you change radio.
Bill L: Based on newspaper articles like the WSJ. Public opinion is based on fewer than 6 people 90% of the time. The other 10% are based on fewer than 10. (3/26/24)
Geo: That’s unbelievable, Bill. Wow!
Jed Duval: The political and issue-oriented surveys that I participated in fielding between September, 1990 and April, 1993, required the organization field a MINIMUM of 504 completed and valid surveys (on the basis of telephone monitoring of the outgoing calls to the survey respondents), which by the way were the MINIMUMS required for Arbitron diaries for each market surveyed between 1971 and 1980. (Source: Arbitron’s Bill Livek), when the 48-week of 52-weeks quarterly-ratings became the standard for all Arbitron major markets (Top 50).
Geo: Were the results similar to radio ratings, Jed?