Back when I worked for Fairbanks Broadcasting, Jim Hilliard gave we corporate guys one rule, “Blame everything on me and then get the hell out of Mr. F’s office as fast as you can. We don’t want him making any decisions because we’ll have to live with them forever.”
Being the creative type, I was always dreaming up new things for the upcoming survey periods which of course I had to run by our FCC attorney, MikeBader. Unfortunately, Mike was the kinda guy who liked to play it very safe, so no was his favorite word. Seeing as yes has always been my favorite, upon hearing Mr. Bader’s latest no, I finally lost it and stormed into Mr. Fairbanks office saying, “I didn’t move to Indianapolis, just to hear some lawyer tell me no. I’ve created some great stuff which will get us a ton of new listeners, so I need a yes, and with that, I stormed out.
A few days later I received a call from a man who told me that his name was John King (pictured above) and that he had been assigned the task of figuring out how to say yes to me. Wow, how cool was that I had my own FCC attorney. I love John, and over the years we put some incredible promotions together, kept the licenses, and I got to stay out of jail.
The very first promotion we did together may have been our best. It was called the Magic Ticket and I still remember describing to him exactly how it worked only to have him interrupt me halfway through my presentation with, “George, George, just tell me this, are you planning on giving away the prize?” When I told him that I was, he said, “Then why are you bothering me with it? “The “Magic Ticket” was so successful that WIBC ended up with a 19.3 share in the book plus the sales twist we put on it, produced an extra hundred grand in revenue.
The “Ticket” shook the whole market up so badly that a rival GM bragged to his staff that he was going to make sure that we would never be able to run that contest again. The next thing we knew the FCC was demanding that we send them the details about our little promotion which included all produced promos, oneliners, and any paperwork that included the words “Magic Ticket. The FCC investigation resulted in my counterpart in sales, Dick Yancey being able to syndicate it quite successfully all over America. As he said to the potential clients, “I’ve got the only radio promotion in the country that not only gets you ratings and revenue, the FCC has already pre-approved it.” Oh did I forget to mention that the “Magic Ticket” also bought me my first Mercedes rag top?
The last project John and I worked on was the old “Don’t Say Hello” contest which used to blow up rating books. What blew it up was the FCC coming up with the requirement that you had to get someone’s permission before putting them on the air. After thinking about it for a while, I came up with a solution and when I ran by John he said, “I’m not sure it satisfies the intent of the law, but it certainly satisfies the law as it stands.” I now believe that I’m the only person in America who knows how to get “Don’t Say Hello” in its original form, back on the air again. I’m just looking for somebody who needs ratings.
POLITICALLY INCORRECT BLOG
Trump has accomplished something few Democrats or Republicans ever will, he was elected President of the United States.
Is the war on terror over? Who won?
My Daddy taught me that the easiest way to spot who’s in charge, is by noticing who picks up the tab. This may also explain why there are so few females in leadership positions out here in the real world.
Being a so-called privileged white male, I can only imagine how much more successful I would have become had I been offered the same incentives as the so-called underprivileged.
I wonder how much Hillary gets paid for her speaking engagements now that she can no longer do any favors.
The thing of it is, we need to watch the eyes of the politicians. If they’re watching the eyes of big business, it doesn’t matter if they’re Democrat or Republican, they’re evil, don’t vote for them.
LOVE & MARRIAGE BLOG
“To sleep with him or not sleep with him, that is the question Ladies,” If you do, it could be the start of a beautiful life or the end.
Men are looking for the one, women are looking for the right one.
THE RADIO BLOG
Local radio cannot compete with the big boys on a national scale just as they can’t compete with us locally unless we use their copy.
Isn’t it weird that even though radio is about advertising, it doesn’t seem to believe in advertising?
I think the only stations now that can afford to do decent news is Public Radio
THE REALITY BLOG
Monday has to be is the least liked day of the week which would explain why most legal holidays in Canada are scheduled on them.
The last people to realize that they’re failures are the folks who have failed.
How quickly morals change depends on the amount of money involved.
The thing you want the most in life will probably be the thing that ends up destroying you.
What businessman anywhere, ever went bankrupt because of war?
The fire insurance rates have to be a bitch in California huh?
For a sneak peek at some upcoming blogs, go to GeorgeJohns.com. On Twitter@GeoOfTheRadio. Sharing and commenting is appreciated.