What we came up with was so unique that within a few years, some version of it was heard all over America. What was so special about KVIL was its jingles, the likes of which Dallas had never heard before, it’s outstanding aggressive air personalities, the locals claimed we overpaid them, but seeing as most of them are in the Texas Radio Hall Of Fame, I think not, its promotions, had the whole town buzzing, and even had the listeners sending us money, over a quarter million as I recall, but once again I say, who’s counting, but mostly it was because KVIL simply played classy music for the classy ladies whom we adored. (to hear us finishing up our first year as America’s first Adult Contemporary radio station, click on the link at the end of the Blog) On air, we treated the lovely ladies of Dallas like they were potential candidates for the Dallas Cowboy Cheerleaders.
The way we chose to promote our new creation was with spectacular billboards because they made our on-air staff at KVIL look bigger than life. All of our billboards were created in Indy by Norm Wilkens who had a great artist on staff by the name of Lotsy. Lotsy not only did our boards in Dallas but he also did some award-winning ones for our stations in Indy, Philly, Boston, and Palm Beach. However, in Dallas, our first big billboard campaign consisted of one billboard. Not to worry though, we placed that billboard right where it would do the most damage, outside the studio window of KLIF so that whenever KLIF’s morning man looked out at the sunrise, what he saw instead was Ron Chapman staring back at him with a shit-eating grin on his face.(1st billboard below)
Of all the billboards we put up though, some of which are shown below, none of them were more controversial than the one promoting our Elf in the afternoon, Mike Selden. (pictured on top) Who could have predicted that his billboard would end up across the street from a nunnery? I mean what were the odds of that?
The Church, of course, was very upset with us and demanded that we remove the offensive billboard immediately. However, KVIL’s mandate was only to do what our listeners told us to do so we asked them for their thoughts which necessitated them driving by the board before being able to comment on it which caused some problems leading to the newspapers and TV covering the situation. Eventually, due to popular demand, we finally moved Mike’s board to another location which the Church was nice enough to publically thank us for doing.
Then, there was our billboard that inflicted a lot of damage on one of our fellow broadcasters. In the quest to get the folks to get the folks to move from AM to FM, KNUS were doing their part with the younger crowd, but shortly after KVIL became #1, they made the mistake of putting up a bunch of billboards claiming that they were the Top Banana in Dallas. This pissed off our owner Richard Fairbanks who retaliated by buying up all the locations in front of their billboards to post what you see in the black and white photo below. Sing along with me now or better yet, click on the KVIL jingle link at the bottom of the page to hear them all…
“It’s a shame
what’s happened to radio
but they can’t afford
to do it anymore.”
“It’s a shame
they can’t hire
a section of brass
be so much class
“But they can’t afford
to do it anymore
It’s a shame.“
Even though great acts go out of style, great songs never do.
I wonder what America would be like if we had as many political parties to choose from as we do radio stations and automobiles.
Nobody ever talks about how easy it was for them to become rich. They just whine about how poor they were and how hard it was to succeed, hoping I guess that we don’t notice that they don’t share.
If females are so wonderful, how come mothers won’t let them anywhere near their young sons?
I loved that 15-year-old Brynn Cartelli won The Voice. I was beginning to think that I’d I lost it because the judges only seemed to love the singers who howled and did runs.
Speaking of The Voice, I wonder if Ed Sheeran would have any chance of making it through the blind auditions?
I wonder who it is at the networks who decide what we see and hear on the news and maybe even more importantly what we don’t? I’d like to tell them about how Walter Cronkite would do it because I believe he’d kick their ass.
The smartest thing a good director can do is stay out of the spotlight.
Laws aren’t about doing what’s right; they’re just laws.
All that counts is who gets to call the shots not who gets the credit.
Jim Hilliard once told me something that is very evident today. “It doesn’t take any brains to buy a radio station, just money.”
Does it offend you as much as it does me to subscribe to something only to discover that they’ve automatically jacked up the price because you had the special introductory rate which you were never aware of?
Just because you don’t understand something doesn’t make it bad.
One of the realities of consolidation is that when you add up the ratings of the radio stations a company may own in a given market, more often than not they don’t equal what one of their stations used to have.
I see that the Red Sox still have the best record in baseball. Go, Sox!