Chapter XVIII (A Suit) 2/03/23

Download PDF

We arrived in Ottawa,
 a family of three
Consisting of Lana, Candis,
and, of course, me.

But a man needs a son
so we added one more
And it felt  good

to hit Toronto
a family
of four

When we moved to Ottawa, other than the adoption of my son, Curtis, it wasn’t a very enjoyable experience.
In fact, the only time I ever returned was when my friend Gary Russell was inducted into the Radio Hall Of Fame there some 30 years later.

Initially, I was hired by the Chum group to be the new Program Director.
However, they neglected to tell me that not only was I following the legendary Alden Diehl, but the staff didn’t like the “suits” from Toronto.

First of all, I wasn’t from Toronto, nor even though I wore one, a “suit.”
Oh, and I’d never even been to Toronto, and the only person I knew at CHUM was J Robert Wood because, like me, he was also from Winnipeg.

I quickly found out that most of the staff still worshiped the previous owner, Frank Ryan, even though old Frank and the Mrs. left them high and dry when scooted with the loot.
Being a bit of a maverick, I’m sure the CHUM folks were a little nervous about me too, but they definitely, knew I wasn’t a “suit.”

I had two programming consultants, Ted Randal out of LA, who I loved because he, like me, was into concepts and philosophy, whereas George Davies from Victoria was mostly about mechanics. I was also only a phone call away from CHUM’s PD, J Robert, and Fred Sheratte, the company’s V/P of programming, so as you can see, I had more than enough help.

CFRA, with its 50,000 watts, had a huge signal, but it didn’t sound huge; it sounded like it was coming out of the phone.
It’s probably a coincidence that the chief engineer used to work at Ma Bell, but when I finally got him to back the compression down, it gave us a little more fidelity.

I didn’t worry about the adversity I felt at the station because even then, I knew you only needed 5-7 like-minded individuals around you to kick major ass.
Time to gather my team. First, I brought in the golden throats of Roger Klein and Woody Cooper from Sudbury, which made our production sound Major League.

Next, I hired Shelley Emmond out of Regina for afternoons and added Sharon Henwood to the promotion department.
Then when our midday guy, Joel Thompson, came around to our way of thinking, I knew we were all set.

CFRA was a great radio station, and one of the best things about it was its award-winning news department.
I’ll never forget watching the evening news one night when the Prime Minister answered a reporter’s question with, “All I know about that is what I heard on CFRA this morning.” How often do you suppose we ran that little sound bite, “Eh?

My favorite newspaper ad we ran was the one Roger Klein created. It showed Lowell Green trudging up the steps of the Parliament building with a slug line that read, “When Lowell Green Has Questions, He Knows Where To Go To Get Answers.”

I was a little nervous when my first rating book came out because of all the changes we made to. 
Not to worry, it was huge, and the next one was even bigger.

If you put the rest of the Ottawa radio stations together, they didn’t add up to  CFRA’s numbers.
Hell, we even had a 100 share on a weekend daypart.

Unfortunately, right after that wonderful rating book, my radio world went silent.
Years later, I was told that the owner, Allan Waters, told everyone to back off because, as he reportedly said, “I don’t want anybody slowing down this kid’s train.”

Unfortunately, Mr. Waters neglected to tell me, so the only input I got now was from the old guard, who liked the ratings but didn’t like how we got them, so my rage began to heat up.

The CFRA studios were all on the third floor, and my office was on the second.
Getting to my office from the studios required taking an elevator that opened up right in front of the GM’s office.

Terry Keilty was the GM, and on this particular day, as I walked by his office carrying a tape filled with promos, he waved me in.
Sitting in there with him
was his sports director buddy, Ernie Calcutt.

When Terry said that he had a question for me, I told him to fire away.“Ernie and I, he said, are wondering why you hired Roger Klein, knowing full well that he’s too good for our market, so he’s just gonna end up leaving?”

I just snapped at that moment and my rage, which had been festering for a while, finally boiled over.
Then doing my best, Ralph Connor (See Chapter XVII, Wild Thing), I yelled, “WHEN YOU’VE GOT A CHANCE TO WORK WITH GREATNESS, YOU GRAB IT EVEN IF YOU ONLY HAVE IT FOR FIVE F*CKING MINUTES.”

Then I threw the tape I was carrying against his mahogany wall, where it shattered. 
I watched in horror as what looked like brown tinsel slowly drifted down and covered up Terry and Ernie completely, and as they struggled to free themselves, I stormed out.

Terry was right about Roger, though, because he did leave when he left with me for CFTR in Toronto.
(As you can see on top, I’m pictured in my office at CFRA wearing a sport jacket, not a suit.)

 

Leave a Reply

Your email address will not be published. Required fields are marked *