For my money Bill Gardner has always been the world’s greatest midday jock but Bill as he should has always thought of himself more as a morning man. We started working together a long time ago in Dallas where from his noon – 3 slot on KVIL he won Billboard’s “Personality Of The Year” award. So I rest my case!
I loved Bill’s midday sound so much we ended up working together many times in markets like, San Antonio, Oklahoma City, San Diego, Philadelphia, and LA. The reason Bill is so good in mid days is because of his unique ability to be foreground and background at the same time. His act is a fairly simple one to explain, but very difficult to do. I truly believe Bill’s memorized the punch line of every joke ever written, then he simply uses the local newspaper to find his beginning. The end result is he sounds more local on his very first show on a new station than most of all the other staff put together do. Not only is Bill local but he can also get a half hour sitcom down to 12 seconds, lay it smoothly over the front of a hit record, and of course hit the post.
Speaking of mid days at KVIL, in the beginning Jack Schell did 9 – noon and Bill Gardner noon – 3. Jack appealed to 35-44 year old females and Bill to 25-34. Can you say #1 25-54 real quick.
Fear is only an illusion it does not exist, you created it!
Have you ever noticed that adults are amazed at magic shows but kids are only slightly amused. Adults are busy trying to figure out how in the hell he did that. The kids know it’s just magic!
Dave Fulton’s “Naptown Rock Radio Wars” won an Emmy. How fucking cool is that!
D Wade sure ain’t in Michael Jordan’s I sure hope he’s not getting Jordan like money.
The only Women it seems who forgive me for being an idiot are my Daughters.
Mentally I’m usually the youngest one in the room.
Life is just all fun and games until somebody loses.
Have you ever noticed there are very few statues of either critics or businessmen anywhere.
I’ve noticed over the years while watching music documentaries, that Black people only talk about Black artists where as everybody else talks about all kinds of artists. Surely they couldn’t have missed Frank, Elvis, and The Beatles.
If you are very excited but also a little bit frightened about what you are doing, you have the perfect mix for success.
Wild Women Don’t Get The Blues!
The only way to understand Radio’s listeners is by becoming one.
Radio today has no money, no people, and no time. If you want to sell them something it better come all done with a bow on it or all you’ll hear is no.
When an artist is making a movie or recording a tune they usually do a few takes. Only Radio does one even when voice tracking.
Radio has to figure out how to get people to want to check back in like Facebook does,
I think it may be actually easier to get advertising money for Radio than it is to run the systems that are supposedly designed to do so.
It’s very difficult to figure out if you’re winning or not if you’ve never won before.
When dealing with a talent who has won before your task is to make him want to so so again.
Young Women today are nothing like their Mother’s, they do everything so much faster.
One of the great things about America is we can laugh out loud at the government and ridicule all the giant corporations who are stealing us blind with out fear of imprisonment or execution. Man I so hope it’s still true!
We’ve all heard the perception is reality but Aristotle would beg to differ. He claims truth is truth and not what you think it is.
If you are up against a phenomenon you better do something real different, real quick.