One thought on ““KVIL JINGLES” (a timeless geo Blog)

  1. Well, as a 27 year old VP at TM Productions, the career leap of a lifetime thanks to Jim Long, Tom Merriman and Jerry Atchley, I arrived from Michigan a “Northern radio Snob.” It’s not that I lacked respect for DFW radio; I simply hadn’t heard it. So shortly after occupying my office on Regal Row, I kept hearing staffers make references to “KVIL” and “Ron Chapman.” So I asked my top sales guy Mike Baer, “What is it about KVIL? I hear it mentioned all the time” He looked at me as if I was a Martian and asked. “Have you LISTENED to them?” I assured Mike I would, and for the first 2-3 days said to myself, “well, they’re really solid and the morning show is very good, but…” Then, after two weeks I said to myself, “This is the most incredible interpretation of AC on the face of the Earth. Chapman and his cast are incredible; everything the station does is relevant to the target and purposeful!” From there forward I coached KVIL’s packaging and atmospherics. The trouble was (and still is), so few can “hear it” much less execute it.

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