Geo’s Media Blog. (K103 Part II Craig Walker) 9/03/18

Last week I wrote about ever since getting into radio, I wanted to own a radio station. Hey, if they won’t give you a piece of the rock, you get your own rock right? Eventually, my brother and I, along with financial guy Bill Yde raised some money and purchased KKCW, (K-103) a brand new facility in Portland Oregon.
Shortly before getting our license to operate K-103, I flew to Portland to check out the radio landscape. Once there, I discovered that the #1 station was KGW which was an AM who had a morning man I just had to have. His name was Craig Walker (pictured above in retirement) who reminded me of Ron Chapman in Dallas. Not only was he warm smooth, but I could tell that he loved Portland and the Portland ladies who also adored him.
When I finally got to meet up with him, I discovered two things, he was going be very expensive, and because of his having a contract with KGW, I couldn’t have him for a year. I handled the expensive part by mortgaging my Coronado home to be able to guarantee his salary because our money guys wouldn’t go along with Craig’s deal. (Craig claims that he still has the napkin that I wrote him my offer on) Having to wait a year would have been a deal breaker for most, but for us it was perfect. We planned to do what we did in Dallas, Palm Beach and San Antonio codenamed, “Build Your Own Radio Station” This concept began in Dallas on KVIL where we were stalling as we waited for them to merge the Dallas and Fort Worth rating books before we did a full launch. It worked out so well that we did the same thing in Palm Beach on WRMF and in San Antonio on Class FM even when we didn’t have to, so why not in Portland where we needed to stall while waiting for Craig Walker?
The “Build Your Own Radio Station” concept was simple when the FCC granted us our license; we’d start running promos claiming that we had just been granted a license to begin broadcasting in Portland, so we were now turning 103 on the FM dial over to the people of Portland. It was now their radio station, and we were standing to hear what they wanted us to do with it. Every Monday morning we would launch something new using their phone calls telling us to do it. Now, all we had to do was stretch it out for a year when we could launch Craig as the final piece.
Even though we didn’t have Craig, I had a piece of paper that said I would, so why keep it a secret right? From the moment Craig agreed to join us, I began to let it slip that Craig was going to be K103’s new morning man. Eventually, a newspaper reporter came-a-calling and started the interview by asking about our plans for the station, but I, of course, knew where it was going. Finally, she asked about the rumor about Craig Walker joining us because when she first heard it, she immediately checked it out with KGW and they said, absolutely not! I then asked if she’d ever listened to Craig and when she said that she listened to him every morning, I said, “Can you imagine how good he’s gonna sound on K103 in stereo,” it’s just meant to be.
As the year crept by, we kept slowly adding things to the air and tried to keep the controversy of Craig eventually joining us, alive. Craig, because of his contract never said a word about any of this although the lady reporter did mention that the last time she asked him about it, he did have a mischevious smile on his face. Then with about six months to go, suddenly KGW pulls Craig off the air. I guess they were hoping that the folks would forget about him, but what they forgot was that Craig was on TV every afternoon as the host of PM magazine. When Craig finally hit the air on K-103, the folks were so hungry to hear him, that he and K-103 went #1 on his first morning. Oh and KGW? Well, they went from first to worst and the rest, as they say, is history. Enjoy your retirement Super Star and thanks for the ride.


Diplomacy doesn’t always work, just ask the folks who had to deal with Attila The Hun, Genghis Khan, Hitler, Mussolini, Himmler, Hirohito, Stalin, Castro, Idi Amin, Pol Pot, Ghadafi. Sadam Hussein and Osama Bin Ladin.

Few people notice you doing anything right, but everybody sees you do wrong.

Wealthy people are all alike, even rich thugs don’t share.

The people who bitch the most are usually the people who caused what the bitching’s all about.

Nobody is more powerful than the middle class, we elect the government and we throw them out.

When asked if you want to hear a joke, does anybody ever say yes?

People who are hurting, hurt others.

I can remember when people were known for more important things than being a Republican or Democrat.


When Cami was a little girl my Mom scolded me for taking her on so many adventures. She claimed that she’d probably never remember any of it but I told her, “I don’t care, we’re both enjoying ourselves right now.”

You know you’re starting getting old when people start calling you mister. However, whenever I hear Mr. Johns, I can’t help but look around to see what the hell my father’s doing here.

Why would Trump think that whatever the hell he’s working on is more important than kids being with their parents?

#GeosMediaBlog deals above with #Craig Walker, #K-103, #Portland, plus a few of #GeosLifeLiners about #Reality and #Famiy. Even more comments and upcoming Blogs @ On Twitter @GeoOfTheRadio. Sharing and commenting is appreciated. If you would like to subscribe to Geo’s Media Blog, simply put your email address in the comment section below.




4 thoughts on “Geo’s Media Blog. (K103 Part II Craig Walker) 9/03/18

  1. James Ford: I love this blog. I remember KLZS in Wichita using the “The station you are helping to build” approach. It was a great concept.

    • Thank you, James. The concept was conceived in Dallas where we were stalling the launch of the new KVIL until they combined the Dallas and Ft. Worth rating books. It turned out so well that I used it at a bunch of different stations all over America including a station I owned in Portland called K103. The people were so into the concept, that years later some of them would call back and say things like, “I was the one that told you that you should do some news, and now I’ve got another idea.”

  2. Would love to contact Craig after all these years. I started listening to his set when he followed Uncle Don Wright in the early 70’s. He may or not recall but in 1979, he and Jon Erickson were given autographed balls by me with several baseball Hall of Famer signatures. At the time, I was the mascot of the Portland Beavers.

    I always enjoyed Craig’s show and of course remember him, often playing his favorite song by Lenny Welch, “Since I fell For You.”

    Like myself, I’m sure Craig wakes up some mornings wondering, “How did I get this old?”

    My best always.

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