Even though normally I’m not a big fan of salespeople, I’ve felt compelled to write a little about some of the sales people who did come through for me when I needed it most. Not being smart enough to do radio without also doing big promotions, I’ve been saluting the guys who made them happen, but now I would like to salute the guy who created the best contest/promotion I’ve ever heard on the radio.
I met Jack McCoy was in the winter of ’72 when I traveled from Toronto to San Diego to buy “The Last Contest” from him. (for a taste of how it sounded, click on the link at the bottom of the page) Upon my arrival in beautiful San Diego, I called the front desk of the hotel on Mission Beach I was staying at to ask where the air conditioning was. Coming out of Toronto in the middle of winter and now experiencing summer-like conditions was quite a shock to my system. The front desk person told me to simply go over to the sliding glass doors, slide them open, and let God do the rest and I remember thinking, “Why the hell am I not living here?” It took me almost ten years to get it done, but eventually, I did move to San Diego which still is the best place you can live in the world even though you can’t afford to do so.
When I first met Jack it was at the KCBQ studios and he was dressed like Clint Eastwood from “The Good The Bad And The Ugly” except he had a meaner voice. When Jack explained what the secret of the “Last Contest” was, I came up with the secret of how to give away a car and an airplane in Canada where you can only give away $5000.00 a month. However, that secret will have to remain a secret just in case I have to use it again.
The thing that always blows me away about Jack is his ability to ad-lib promos. (he claims that its the music that writes the promo) The first thing he did when we got together was to interview out of me what our station was about and what was unique about Toronto. Next, he laid down my “Last Contest” promos which were brilliant without using a script. When I was later told that not only did Jack ad-lib all the prize package promos on KCBQ he did them in one take I didn’t believe it. However, since Jack and I have been good friends for years, he’s cut tons of promos for me, so I’ve seen him do it countless times.
Even though Jack explained in great detail that day exactly how the “Last Contest” worked, I, of course, knew better. Jack’s version lasted a total of 13 days which scorched San Diego and to this day because it all went by so fast everybody who remembers the contest thinks that KCBQ gave away all the prizes. I like a fool thought more is better, so I ran it for a month, color me stupid.
HERE ARE A FEW OTHER THINGS TO PONDER BEFORE LISTENING TO THE LAST CONTEST LINK BELOW.
Could it be true as rumored that the Broward County School Board entered into an agreement with Broward County Law Enforcement officials to cut a way back on arresting students? The rumor is that this was done so that they could receive more federal funding. Is it also true that Cruz benefited several times from this agreement?
I’m pretty sure I would rather my kids have the health care plan Obama’s on now rather than the one he left behind.
As my former girlfriend, the “Hunny Bunny” once told me, “All bartenders are thieves, you just have to hire the ones you think will steal the least.” Kinda reminds me of politicians.
If Trump was really like Hitler, wouldn’t he be trying to confiscate guns instead of protecting them?
My parents who had a lot less freedom than we do were also a lot safer.
As we move closer and closer to an electrical world, we don’t have to worry about the power companies gouging us right?
Who won the war on drugs?
If you’re done changing, you’re done.
If it doesn’t come with jail time, by all means, do it!
Worrying about all your missed opportunities prevents you from taking advantage of those you didn’t miss.
If what you do doesn’t frighten you, you’re not living up to your full potential.
Just because you can’t see it doesn’t mean it doesn’t exist.
Even if you’re self-made, you owe somebody somewhere something.
Criticising the work of others doesn’t improve yours.
As difficult as it is to make yourself happy, it’s impossible for others to do it for you.
And now on with the greatest radio contest of all time. Click on the link below
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